

Following the post on Simple Ideas I wanted to share this example of how to take a very long and dry idea, in this case the legal agreement, into something very simple, memorable, and easy to understand.
Welcome to 7515 Entrepreneurs Lounge. This group has been created as a 'spin-off' of the 7515 Entrepreneurship class at the UGA MBA program where most of us were introduced to the entrepreneurship world. Join us if you have something to share, you want to learn about entrepreneurship, or both. This group is open to anybody and everybody with an interest in entrepreneurship.
An entrepreneur needs to be effective when pitching a business idea. With a 'sticky' idea, you can utilize your network to help you find potential business partners, investors, suppliers, clients, and key contacts. After all, they will remember and be able to tell your idea to others.
In their book Made to Stick the Heath brothers present six elements that will make your idea understandable,
memorable, and easy to propagate or in their terms, 'sticky'. The elements are: Simple, Unexpected, Concrete, Credible, Emotional, and with Stories.
A Simple idea has or can be achieved by:
When planning a pitch of your idea make it simple so it is memorable and can be spread easily through your network. What a better advertisement to your idea than someone else promoting it on your behalf.